Author: Pamela Israel
Pamela approaches marketing with particular focus on strategy, innovation and new item introduction. She has Fortune 500 brand and agency experience across both consumer products and services industries. Respected as a collaborative problem solver, Pamela has a knack for improving process as she navigates the ups and downs of seeing strategy and projects bear fruit. Pamela hails from Asheville, NC and is a graduate of Williams College and the Kenan-Flagler Business School at the University of North Carolina.

Serendipity – Secret to Success

Perhaps I was 8 years old. My mother was toting me along and stopped by a store on Merriman Avenue with the whimsical name, Serendipity. I hadn’t heard the word before, and I recall how I felt saying it, the

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Curiosity

Healthy inquisitiveness is at the root of who, what, when, where, how and especially why. Eleanor Roosevelt opined, “I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift,

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From the Jungle Book to the Corporate Jungle

Rudyard Kipling, author of The Jungle Book (and Nobel Laureate) also wrote poetry – must have been my inadvertent inspiration. I keep six honest serving-men, They taught me all I knew; Their names are What and Why and When And

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You want me to do What ?

What are you doing? What are you asking me to do? What exactly has to happen? Here we have another powerful word with what. As so often is the case, the more you specify, the better. Clarifying expectations and requirements

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When – timing matters

Thomas Edison declared, “Vision without execution is hallucination.”  When something needs to happen tends to be very tactical, yet it holds a potent influence on success. The funny thing about when something needs to happen is that different deadlines for

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Who … you gonna call?

Right now, I’m thinking about “who.” You can come at “who” from a couple angles.  I’m going to focus on the person or people involved in carrying out an initiative. Consider everything a project – launching a new gadget into

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How, do you ask Why?

I recently stressed the importance and power of asking “why.” So true. However, at times the issue is how we ask why. Think about how your audience is going to interpret your intentions. Are you working to deeply understand so

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Ask Why?

Why? Such a forceful word.  Spoken by a boss it can be scary or empowering.  From a direct report encouraging or depressing.  From a 3-year-old delightful until it becomes maddening. The power behind “why” reflects our basic need to understand. 

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